Institution Research #2

Prior to filming, I had created a post about the original institution company that I wanted to use however when it came down to tracking down actual footage of the logo, I struggled to. This is because the logo was set with many other companies as an image when I first discovered it which then made it harder for me to find an image or video of the logo by itself. Moreover, once the filming had started to come to an end, I realised that I would need to change the company originally picked which why I then chose DNA Films. However, once I had downloaded the video of the logo, the quality of the video wasn't as good as I had expected and it appeared blurry. Therefore, I had to change the distribution company again and have finally settled for Vertigo Films. The company has distributed films such as 'Spring Breakers', 'The Diary of a Teenage Girl' and 'Sparkle.' These films all fit into my target audience as they are based around the younger generation and their lives. 

I chose this company as I felt it was fitting to my film and although my film may be romance drama, it involves a self-discovery and help in spirituality that I think is fitting with the previous films that they have distributed. They mainly share films of the action genre but 'Sparkle' (2007) is a romance/comedy and I think among the rest of the films, the difference in genre stands out. Moreover, I believe that my film would contribute to the other romance/drama films as mentioned and give the company a different choice for the audience to watch from.