The Shallows (2017) - Theatrical trailer
Genre: Drama, Horror and Thriller
Narrative: 'A mere 200 yards from shore, surfer Nancy is attacked by a great white shark, with her short journey to safety becoming the ultimate contest of wills.' - IMDb
Narrative: 'A mere 200 yards from shore, surfer Nancy is attacked by a great white shark, with her short journey to safety becoming the ultimate contest of wills.' - IMDb
Unique selling point: - The plot (Shark VS Girl), the nostalgia as it relates back with Jaws, the audience will be intrigued due to the realistic representation of the shark. As well as Black Lively being the main character who is well known from Gossip Girl, therefore her followers will be more interested in watching the film.
Target audience: Teenagers and young adults, as mentioned before Lively's followers will be more likely to watch the film but also the story line. It attracts a younger audience due to the action element that the film provides and the relation to Jaws.
Music: The trailer begins with the diegetic sound of the waves which fits with the establishing shot as they are beginning to set the scene for the audience. It then switches to non-diegetic sound later as the shark is introduced and is shown to be approaching the humans. There is a constant switch throughout the trailer, this is mainly seen when the shark is shown and the sound immediately changes to non-diegetic. This has been intentionally done to add more suspense and excitement, as the music shows the tension that is happening as the audeince are in anticpation for what the shark is yet to do. As well as the music, they also include sound such as dialogue. The dialogue is used throughout the whole trailer as they are showing snippets of the film itself so it has to be more in depth compared to the teaser. Dialogue such as 'Hey, you should come over here' 'I'm good here, thank you' at the beginning. Then onto 'Hey sis, I just wanted to let you know I made it here. Mum was right, it took forever to find but it's perfect.' The use of this is again to create a familiarisation with the female protagonist and her life prior to the events that are occurring, it helps the audience feel a part of her life.
Shot types/ camera angles:
The trailer like many starts with an establishing shot of the island, this has been done to set the scene of the film. It also shows the difference in other films as they have selected a more reserved and tropical place to film in.
There are a few underwater shots, panning upwards which shows the character emerging from the water. This allows the audience to follow through the movements of the character but also feel included into her life. The audience are able to see the actions she takes throughout the trailer and through the underwater shots, it shows the vulnerability of the female character as she is out in the ocean alone.
Following along from the underwater shots, they have also included low angles which are shown as a POV of the shark. This immediately adds tension for the audience, especially with the specific type of music they have included into the trailer. They have included a thriller type of music when they show the shark so that a reaction is created by the audience.
Many medium shots of close ups of the female character are shown to allow the audience to have a clear view of the character's reactions and emotions throughout the trailer. It also helps the audience to feel a part of the character's life as they are now familiar with the main female protagonist after following her and the actions she takes.
As mentioned previously, a lot of the shots have been included to ensure that the audience feel apart of the character's life. This is particularly as in this female's perspective, she is in a very wild and rare situation therefore for the audience to feel as included allows them to experience the emotions she may be feeling. Therefore, the use of the over the shoulder shots also help to contribute to the reaction that they want the audience to create. The shots allow the audience to get a feel of what the character is feeling, specifically allows them to see through her thought process as she decides on what to do next.
These are the only use of inter-titles throughout the whole of the trailer, this is because of the short amount of time the trailer consists of meaning that the main focus will be on the shots shown. In less than two minutes, they are required to attract their target audience therefore the lack of inter-titles is understandable and also does not affect the trailer overall. However, the inter-titles are simple yet elegant, they have stuck to a basic colour palette which again is not a surprise as the plot of the film contains a lot. Moreover, in the final inter-title the main image is used to captivate the audience yet again as is the main goal of the entire trailer as they include a shot of the female character with the shark in the behind hidden in the waves.
There are a few underwater shots, panning upwards which shows the character emerging from the water. This allows the audience to follow through the movements of the character but also feel included into her life. The audience are able to see the actions she takes throughout the trailer and through the underwater shots, it shows the vulnerability of the female character as she is out in the ocean alone.
Following along from the underwater shots, they have also included low angles which are shown as a POV of the shark. This immediately adds tension for the audience, especially with the specific type of music they have included into the trailer. They have included a thriller type of music when they show the shark so that a reaction is created by the audience.
Many medium shots of close ups of the female character are shown to allow the audience to have a clear view of the character's reactions and emotions throughout the trailer. It also helps the audience to feel a part of the character's life as they are now familiar with the main female protagonist after following her and the actions she takes.
As mentioned previously, a lot of the shots have been included to ensure that the audience feel apart of the character's life. This is particularly as in this female's perspective, she is in a very wild and rare situation therefore for the audience to feel as included allows them to experience the emotions she may be feeling. Therefore, the use of the over the shoulder shots also help to contribute to the reaction that they want the audience to create. The shots allow the audience to get a feel of what the character is feeling, specifically allows them to see through her thought process as she decides on what to do next.
These are the only use of inter-titles throughout the whole of the trailer, this is because of the short amount of time the trailer consists of meaning that the main focus will be on the shots shown. In less than two minutes, they are required to attract their target audience therefore the lack of inter-titles is understandable and also does not affect the trailer overall. However, the inter-titles are simple yet elegant, they have stuck to a basic colour palette which again is not a surprise as the plot of the film contains a lot. Moreover, in the final inter-title the main image is used to captivate the audience yet again as is the main goal of the entire trailer as they include a shot of the female character with the shark in the behind hidden in the waves.
Pace: As it was a teaser trailer, the trailer was fast and snappy to portray the severity of the female's situation especially in such a short time. However, the snappiness also adds excitement and tension to be raised for the audience as they have to keep up with the events that are quickly unfolding.
Special effects: The effects were used for scenes featuring the shark and in particular when featuring both the shark and the characters. It could have even been used for certain aspects of the location such as the ocean when they included the scenes showing both the female character and the shark as she attempts to escape.
Special effects: The effects were used for scenes featuring the shark and in particular when featuring both the shark and the characters. It could have even been used for certain aspects of the location such as the ocean when they included the scenes showing both the female character and the shark as she attempts to escape.
From this trailer, I would want to take into my own work the fast pace of the trailer as it keeps the audience engaged throughout. This is in difference to the teaser however I do want to keep both aspects of fast and slow pace. I would also like to include the variety of shots that they have shown throughout in the fast pace and the way they have used the music to intensify the mood of the audience as they watch the trailer. Especially with the story line, they have exaggerated certain sounds to make the audience feel alert and perhaps even give them a feeling of false comfort. I may not follow the genre of this specific film, however I do still plan on having the music as a key source to set the mood to the audience.
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